Chinanews, Beijing, Feb. 10 – The traditional ways of celebrating the Spring Festival (Lunar New Year) like firing fireworks, putting up Spring Festival scrolls or couplets and visiting friends are no longer popular in many places around China. "New Year's Eve dinner is tasty no more, and the holiday is really boring," complain many Chinese. Social Survey Institute of China conducted an investigation recently, only to find that 63% of Chinese feel Spring Festival today unattractive.
According to the survey, 77% of the responders are prone to celebrate the Spring Festival with their spouses and children, rather than to have a big family-reunion feast in their hometowns. The traditional "big" family concept is no longer popular with the fast economic development and urbanization in China.
Besides, unlike their elders, 40% of the responders admit that they will do the cooking at home during the Spring Festival, but will buy food from restaurants and supermarkets instead. To them, the 7-day Spring Festival holiday is a rare chance to relax from the fatigue and pressures from their work.
Nearly all of the responders (some 90%) agree that New Year presents are very important, and 67% of the presents will be sent to their family members, especially their spouses, 20% to friends, and 13% to colleagues or bosses. About 70% of the responders will give gifts in cash.