NEW YORK - Playboy magazine, losing money in the face of depressed advertising, will go digital later this year in hopes of winning new subscribers and advertisers.

The first digital magazine — which will mirror the print version — will be available in September after months of testing the technology, Playboy Enterprises Inc. said Wednesday.

The move comes as Playboy Enterprises is increasingly dependent on revenue from its licensing and entertainment businesses rather than the publishing division, where it posted a second-quarter loss of $2.3 million. The media company's overall profit totaled $4.6 million.