Chinanews, Beijing, Mar. 13 – A recent report assessing the impact of multinational companies in China shows that the impact index of these multinational companies has reached a score of 78, which shows that the performance of these companies has gained public recognition. The products and technological advantages of most multinational companies are no longer the most important factors to gauge their impact in China. Instead, their social responsibility and their respect for local employees have played a more critical role in deciding the company’s performance in China.

 

The report, issued by the Horizon Research Group, assesses the companies’ performance from mainly two aspects, their public image and their corporate management. The result shows that in corporate management, these companies earn a score of 78, and in public image, they earn a score of 77.8.

 

In corporate management, multinational companies earn a relatively high score in their “managing scheme” and “market competitive edge”; however, their scores are relatively lower in the aspect of crisis management. In public image, multinational companies earn good marks in “corporate image”, yet their marks are rather low in public relations.

 

What are some of the things that multinational companies should do least? The survey shows that one-third of the Chinese public would oppose it if multinational companies have a monopoly in some industrial sectors. In addition, 30% of the Chinese public say that they would feel uncomfortable if multinational companies shift their environmentally polluting projects to China.

 

From the assessment report one can find that both among the 23 companies selected by the Chinese public as candidates of the most influential multinational companies in China and among the 12 that become the final winner, 70% are located in either Europe or the United States.