Health food ads in China must now be approved by provincial food and drug administrations before they are published.

　　Health food ads in China must now be approved by provincial food and drug administrations before they are published.

　　The rules take effect in next month.

　　The People's Daily Online reports that the rules also say ads cannot be disguised as news reports.

　　The State Food and Drug Administration will post a list of health food ads that do meet the requirement on its official webpage.