More and more middle-class people refuse to buy unpractical luxuries and famous brands, and they often appear in secondhand markets in suburbs. Chinanews, Changchun, Oct. 21 – According to Jilin Daily, currently more and more middle-class people in Changchun, Jilin Province choose to pursue an economical lifestyle. They refuse to buy unpractical luxuries and famous brands, and they often appear in secondhand markets in suburbs. Some people may regard those young white collars that spend all their salaries as fashionable consumers, but those people described above are acknowledged by most citizens in Changchun as new fashionable people.
They possess great consuming power; however, they think their money should be spent wisely and economically. They say that they will never buy luxuries to show off their fortune, and a frugal lifestyle never means a miserable life.
Mr. Ma, a manager of a joint venture in Changchun, earns 100 thousand yuan (US$12.5 thousand) annually He drives a small car and is still unmarried. When traveling on trips he always wears a suit of Western-style clothes, making others think he is a rich person. He says he has to dress decently to promote the image of his company. When he returns home, He just lives as a man in the street. When he learns that there are cosmetics at the sales in a supermarket, he goes to buy them.
Mr. Jiang, CEO of a private enterprise, has fixed assets worth millions of yuan. He often goes on foot toand from his company. He bargains with peddlers when buying some vegetables. But he likes to spend thousands of yuan to buy green food. "I prefer to buy those things worth the money, but I refuse to buy any valueless things, no matter how cheap they are," he said. Jiang regards real estates and cars, as well as health, as his important properties. So, he plans to buy a 300-sq-m villa in the countryside, and rent a piece of farmland to plant some green vegetables that can be provided for his relatives and friends.
Most of these people wish they can spend less money, of the same time enjoying a better and decent life.
