More and more Chinese men are prefering to spend their spare time not at the gym or the golf club, but at a beauty parlor.

　　They are enjoying facials, spa treatments and body massage.

　　The China Business Weekly reports that Chinese men are becoming increasingly aware of their looks and bodies. And the male beauty market is booming with an annual revenue of 45 million US dollars.

　　The annual growth rate is forecast to increase to around 6 percent by 2008.

　　Psychologists point out that nowadays many men are under huge pressure from work and family; and beauty treatments may help them relax and enhance their self-confidence.