"Whether promoting a product, an event, or a person, an advertising
campaign is most effective when it appeals to emotion rather than So
reason. "
Discuss the extent to which you agree or disagree with the opinion
expressed above. Support your point of view with reasons and/or examples
from your own experience, observations, or reading.（理性和感性）

There are two traditional advertising tactics for promoting a product,
event, candidate, or point of view One is to provide reasons: the other is
to bypass reasons altogether and appeal strictly to emotion. Considered in
isolation, emotional appeals are far more effective. But many of the most
influential ads combine slim reasons with powerful appeals to emotion.
To appreciate the power of emotional appeals we need only consider the
promotion of sodas, beer, cigarettes, cosmetics and so on. This advertising
is the most successful in the industry: and it trades almost exclusively on
the manipulation of our desires, fears and senses of humor. In fact, it
wouldn't make sense to offer up arguments, because there really aren't any
good reasons for consuming such products.
Even so, some of these products are advertised with at least superficial
reasoning. For instance, in the promotion of facial moisturizers it has
become popular to use the image of a youthful woman with fresh, unlined
skin along with the claim that the product "can reduce the signs of aging."
This is indeed a reason, but a carefully couched one that never really
states that product users will look younger. Still, countless middle-aged
women will pay twice as much for products that add this claim to the
expected image of youthfulness that trades on their fears of growing old.
One of the most clever and ironic combined uses of reason and emotion is
seen in the old Volvo slogan, "Volvo, the car for people who think." The
suggested reason for buying the car is obvious: it is the intelligent
choice. But the emotional snare is equally clear; the ad appeals to one's
desire to be included in the group of intelligent, thoughtful people.
In conclusion, I agree that appeals to emotion are more powerful tools than
arguments or reasoning for promoting products. It is no coincidence that
advertising agencies hire professional psychologists, but not logicians.
Still, in my view the most influential advertisements mix in a bit of
reasoning as well.